Pantone Colour of the Year 2023 – Viva Magenta

It’s become a bit of a tradition at Rio Lounge each year that we check out the Pantone Colour of the Year.  It’s fun to look at the ways customers can use our hire furniture and accessories to achieve the latest trending looks. If you’re seeking to add a big, bold personality to your hire furniture, this year’s Pantone Colour of the Year: 18 – Viva Magenta – may be just what you need. Whether you’re looking to brighten up a neutral event space or add a splash of colour to your garden seating area, this year’s colour can provide a lively and eye-catching accent.

What does Pantone say about this shade?

“Pantone 18 – Viva Magenta is a bold, vibrant shade of magenta that echoes colours found in nature, capturing the attention and imagination of anyone who sees it. This particular shade of magenta is known for its deep, rich hues that are almost electric in their intensity. ”

The colour was first introduced by Pantone in 2014, and has since become a popular choice for designers and artists looking to make a statement.  It’s a sharp contrast from 2022’s choice, the muted and calm violet hue ‘Veri Peri’.

Why choose a magenta colour scheme for your event?

Magenta is a bright and cheerful colour that can add energy and excitement to any space. It’s a bold choice that can create a focal point in indoor or outdoor areas; especially if you pair it with neutrals such as black white, or grey. Additionally, because magenta is a warm colour, it can create a cosy and inviting atmosphere that encourages relaxation and conversation.

Scatter cushions to accessorise your hire furniture

Our hot pink scatter cushions can be a fun and inexpensive way to brighten up your event seating. Whether you’re hiring chairs, benches, or sofas, adding magenta cushions can bring a vibrant energy to your space. Why not also mix and match magenta with pale blush pink cushions for a more tonal, dynamic look. Alternatively a mixture of brights can look fun and is right on trend for this year.

Make your lounge area more versatile with our ottoman hire

Ottomans are a versatile piece of furniture that can be used for seating, or even as a handy side table. Adding our brightly coloured club ottomans to your furniture hire, can be a great way to add a pop of colour and an extra seating option for your guests. Mixing our cube seats with our round, low level exotic Andaz Ottomans creates a more eclectic look.

Adding magenta accents: florals and lighting 

If you don’t want to go all out magenta, adding accents in this colour can still make a big impact. Adding magenta flowers or lighting to your existing seating can be a great way to incorporate the color without overwhelming the space.

Mix and match with other colours and patterns:

Magenta can be a bold colour, but it also pairs well with other shades.  Mixing up magenta cushions and with other colours and patterns, such as blues, greens, or even floral prints, can create a unique and exciting look for your event.

Hire furniture for your events with our hassle-free service 

Incorporating magenta accessories  into your event decor can add a playful and vibrant touch to your space. So, consider incorporating this trending colour into your event furnishings and creating a fun and memorable experience for your guests this year. We love to talk all things events, so why not get in touch? Our furniture hire team are on hand to discuss all your furniture hire needs: call 01582 232332.