February 7, 2020

Event this week: Funky furniture hire at the Troxy for iGaming industry extravaganza

funky furniture hire at The Troxy art deco venue

In this week’s feature, we take a peek at ‘Fire and Ice’, an annual event hosted at London’s Troxy. Held each February, this is an annual extravaganza for the world of online gaming (iGaming) companies. At Rio Lounge, we’ve had the privilege of supplying our funky furniture hire to this event for the past seven years. Read on to find out more about the event itself, the iconic Art Deco venue, and of course, the cool furniture choices!

A brief history of the Troxy

event furniture hire in London: The TroxyStarting life as an Art Deco cinema, the Troxy was built in Stepney, East London, in 1933. At that time, it was the largest cinema in the country. Featuring a revolving stage, and mirror-lined restaurants, the venue was the epitome of 1930s glamour. Famously, there was also an amazing Wurlitzer organ which during the interval, would ascend from the orchestra pit, playing popular tunes. Closing as a cinema in the early 1960s, the Troxy reopened shortly after as a rehearsal space for the Royal Opera House. The 1980s saw the venue used as a bingo hall (as was the fate of many former cinemas).

Following the bingo hall closure in 2005, an extensive renovation resulted in restoration and reopening of the venue in 2006 as a live music and events venue. Many of the original Art Deco fixtures and features were lovingly restored. Sadly, the original Troxy Wurlitzer organ did not survive. However, a larger vintage Wurlitzer organ, (dating from the same era and previously housed in the Trocadero at Elephant and Castle), was restored, at considerable cost. Happily, it was re-homed in the restored Troxy and is now available for use by those hiring the venue. 

Fire and Ice – an annual extravaganza in London

event furniture hire London - TRoxyWith a different theme each year, Fire and Ice, by iGaming event organiser Lyceum Media, is an important occasion in the world of online gaming companies. It’s a late night extravaganza; guests are treated to a complete show experience. So, expect high glamour in the form of cabaret, live music and DJ sets continuing well into the early hours. Incidentally, this year’s theme was ‘Rhythm & Beats’! With seating arranged in a chill-out lounge style, each participating company sponsors a table. 



Funky furniture hire for Fire and Ice event

funky furniture hire - Fire and IceWith a large number of guests to accommodate, and a large floor area to fill, this client therefore hires a wide selection of our furniture range. Choices for this event have varied over the years, but the vibe is always fresh and funky. Our ever-popular rattan Marrakesh sofa has featured heavily, as has its cool curved sister, the Bulgari. 

Hiring versatile additional seating in the form of our faux leather cube seats is always a good plan! In addition, our metallic chesterfield ottomans are a contemporary take on the popular vintage style. Meanwhile, our daybed hire caters for those who need complete relaxation for their party feet.


event furniture hire London - TroxyExperts in event furniture hire in London and beyond….

If you love the look of our funky furniture hire, then why not get in touch ! Have a good look around our products and see what takes your fancy. We have a decade of experience of event furniture hire in London, and the rest of the UK. Our expert team will deliver and install everything to your liking and then collect it all afterwards, so you don’t have to stress about a thing.

We are always happy to talk about event planning, and your furniture hire requirements. Why not call our furniture hire team on 0845 46 77483.  Alternatively, go ahead and send us an email.