Case Study: Event furniture hire for a luxury car launch – Snows BMW

November 1, 2019

event furniture hire for BMW launch

Our luxury event furniture hire is not just for parties and weddings. If your company is about to host a product launch event; what better way to transform your chosen venue with some of our cool chill-out sofas to seat your VIP guests and customers in true style!  In this feature, we take a closer look at Snows BMW who hired our white rattan furniture for a launch event of the new BMW 8-Series and X5, late last year.

Snows BMW

Snows is a car dealership brand with a long history dating back to the 1960s.  Currently running 20 sites, with the majority being in Hampshire, the venue for this particular launch was Snows BMW in Portsmouth.  The products being launched were, firstly, the new BMW 8 Series; a sleek coupe, described as a car with ‘the head of a luxury car but the heart of a racer’.  Second to be unveiled was the latest incarnation of the X5, a high end SUV, which benefits from improved styling and space.

Transforming a showroom with our luxury furniture hire

luxury furniture hire BMW eventLet’s face it, car showrooms are not known for being cosy! So, our first task was to create some comfy seating areas.  Guests loved being able to sit in comfort as the new cars were unveiled! Our white rattan Marrakesh Sofas were ideal for this.  Our clients mostly tend to arrange these modular sofas in ‘L’ shapes to create sociable corner areas.  Included in the set is the matching rattan table, so it’s convenient for guests to pop down their glass of fizz while they enjoy the event.

Creating an informal bar area with our high tables and funky bar stool hire

It’s traditional when unveiling a new product, to serve some champagne and nibbles to your guests!  If you’re hosting the launch at your company premises, it’s unlikely you’ll have a bar on site. Therefore, you’ll probably want to consider hiring high tables and funky bar stools too. Guests at this event loved our sleek high Titan Table teamed with some uber-cool clear Ghost Stools , creating a chic yet understated serving area. (See these items in our main featured image on the left near the window).

Light up letters – the finishing touch!

light up letter hire for BMW launch

Light up letters, from our lighting division Wedding Letter Hire, are the perfect finishing touch for your product launch. Spell out the name of your product, your company name, or anything else you fancy! As these premium quality aluminium letters are 5 foot tall and lit with gorgeous LED cabochon bulbs, you can be sure to really make a statement!

Event furniture hire and luxury brands we have worked with

At Rio Lounge we are proud to boast a number of luxury brands amongst our clients. As well as luxury cars, we have provided our event furniture hire to many famous names in the worlds of high end fashion, perfumes and other luxury goods. (Lacoste, Miller Harris and Porcelanosa, are just three of the luxury brands we’ve worked with recently). If you’re about to launch a new product to market, why not chat to us? We can work with any venue space, large or small.  Let us help you choose funky furniture hire and create the perfect look for your launch event.

Contact our event furniture hire team on 0845 46 77483.  Or go ahead and send us an email.