Making the Right Impression at a Business Exhibition

December 22, 2013

Business exhibitions are a great way of networking and finding new customers and suppliers. In the internet age we work in, it’s especially important to have the opportunity to present a more human image and get to know your contacts more personally. A stand at an exhibition is a fantastic way of increasing brand awareness among a group of people who are there, on the whole, because they are planning to buy, either now or at some point in the future.

However, it can be very costly to hire a stand at a business exhibition. It’s important to make the most of the opportunity and plan to make the right impression in the short time that will be available on the day.

Of course, you should have the right look for your exhibition stand. Customers need to know within seconds what your company is called, and what you do. Exhibition stands are a great investment and provide a large, bright space to show off your logo, and to clearly promote your services and products. Information and pictures need to be large and bright. Too much information will mean the text looks cramped and will be too small to be seen. You can always provide more detail about your services with leaflets on the day to those who want to know more. Have a look online for some exhibition stand ideas.

Check what furniture is provided by the venue. You might have an array of furniture to choose from, but mostly, you will get a table and a chair or two – although some venues don’t even provide these! If you need somewhere to display your products and lay out your leaflets, or somewhere to sit and chat to customers in comfort, then you might need to borrow or hire some furniture. Also, check that the furniture you’re being given is suitably stylish, because sometimes it can be a bit tired and worn. At the very least, you should take a large, clean tablecloth to cover any offending items. Alternatively, check out our exhibition furniture hire.

Once your stall is looking sparkling, then you just need to get people to come over and visit you. This is all about your people. Make sure all your staff are well presented. Depending on the nature of your business, you might want them all to be dressed in business suits, or you can be more informal and go for branded polo shirts and T-shirts. Keeping a uniform look amongst your staff and your stall is a brilliant idea, and your brand will be visible to others when your staff are away from the stall off meeting other exhibitors.

Think outside the box for outfits. At an exhibition where everyone is wearing business suits and no-one knows who belongs to which company, having staff wearing something completely different really stands out. Work with your company’s theme and attract lots of attention. Remember, you may only have a few short hours to speak to as many people as possible. Don’t be scared of fancy-dress, or character outfits, or even just some colourful headwear.

Making the right impression at a business exhibitionBe organised and brief your staff up front! The day will whizz by, so make sure all your staff know the aims of the day, and have the resources to be able to do their jobs in advance. Everyone needs to be able to access the email sign-up sheet, and know that they are to collect business cards and where to store them. For example, having a supply of branded pens is good not only for giveaways, but to make sure your staff have no excuses for not writing things down.

On the day, your staff will need to be full of energy, so make sure you supply plenty of drinks and snacks to keep them going. Your staff will need the energy to keep smiling all day long and keep up the approachable attitude. A huge bowl of free sweets is good for not only keeping your staff happy but for attracting even more stall visitors too!

The rest is up to you. Just remember that time passes quickly, and you only have one chance to make the right impression, so don’t waste it.